Keeshia Muhammad

• Pittsburgh, PA

Hi, I'm Keeshia Muhammad and I help companies maximize their brands!

Keeshia Muhammad's Bio:

Keeshia Muhammad's Experience:

• Founder & CEO at KeePointe Marketing Consultants,LLC

  March 2012 - Present

  Focused on driving brand maximization strategies for clients in various inductries with primary expertise in pharmaceutical and healthcare industries. Extensive marketing and therapeutic area experience, combined with a unique methodology allows brand teams to deliver outstanding results. Brand Maximization: assist clients with identifying opportunities to increase longevity/viability of current brand assets by employing various INNOVATIVE marketing strategies. Commercial Assessments: help clients make informed decisions about strategic growth opportunities. Brand Planning: consulting services to assist clients with all facets of brand management, from pre-launch to LOE. New Product Development: market reviews, target product profile development, forecasting, commercial input and oversight to enhance product development. Marketing Operations: providing clients with the tools, practices and procedures to "operationalize" the basics within the marketing function in order for teams to work more effectively with internal and external stakeholders. Standardizing various marketing activities to provide consistency, clear measurement and improved communication, allowing marketing to focus on driving business results.

• Director, Market Strategy/Planning at UPMC Insurance Services Division

  August 2019 - March 2020 | Pittsburgh, PA

  Defined, developed and executed market strategies to increase market share, enhance opportunities, and help grow overall business within the UPMC ISD market. Identified strategic priorities for multiple segments of business, managed ISD growth strategies across the business portfolio, and oversaw the execution of strategic and measurable campaigns that drove sales growth, built brand awareness and sustained a competitive advantage with the market.

• Chief Operating Officer at African American Chamber of Commerce of Western PA

  July 2017 - July 2019 | Pittsburgh, PA

  Directed, administered and coordinated internal operations to effect organizational goal and objectives. Increased membership and corporate sponsorship, while enhancing programming and service offerings.

• Senior Director, Commercial Respiratory Franchise at Mylan Pharmaceuticals

  September 2015 - January 2017 | Canonsburg, PA

  Spearheaded market introduction of Respiratory product portfolio to the EU, India and Emerging Markets. Evaluated business development opportunities and presented business cases to enhance the company's branded respiratory footprint.

• Executive Director, Teva Women's Health at Teva Pharmaceuticals - Women's Health Division

  May 2011 - January 2012

• Executive Director, Teva Respiratory at Teva Respiratory

  June 2007 - April 2011

  Developed and executed strategic marketing plans for all Respiratory in-line branded products, commercialization of pipeline products (including branded generic combinations and novel devices), as well as identifying and evaluating business development/in-licensing opportunities. Help build the ~$1B franchise consisting of leading asthma/allergy brands.

• Senior Director, Marketing (Daxas); Vice President, Marketing - US at Nycomed

  April 2006 - May 2007 | Florham Park, NJ

  US Commercial lead for all products in the ALTANA Pharma US business portfolio/pipeline. Oversaw the development of asthma, allergy and COPD compounds along with management of clinical development plans between US/Global and ALTANA and their co-development/co-promotion partners (Sanofi-Aventis and Pfizer). Integral in the transition of business from ALTANA to Nycomed and positioning assets for licensing to subsequent partners for commercialization.

• Director Marketing at Schering Plough

  1998 - April 2003

Keeshia Muhammad's Education:

• West Orange High

Keeshia Muhammad's Interests & Activities:

• Keeshia Muhammad
• Pittsburgh, PA